Creative Futures – Typography

Typography is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. Typography is more important than you might think. I myself have believed for the longest time that type is literally a means to an end and merely a vehicle to deliver information to its intended recipient. What Typography is able to do however is deliver context and meaning to the words that are printed.

First of all, I looked at the following image that I found online called “The Ultimate Typographical Cheat Sheet” by Martin Silvertant.

The Ultimate Typographical Cheat Sheet, Martin Silvertant

The Ultimate Typographical Cheat Sheet, Martin Silvertant

 

 

 

 

 

 

 

The first thing I thought when I saw the glossary of terms and the diagram to the left of the image is that there is so much more to type than first meets the eye. One letter can be made up of several different components, and this image has definitely opened my eyes to that. It is going to be important for me to learn these, so as to have a basic understanding of what typography is and to be able to get whatever it is I might need from a typographer in the future.

Another thing which I noticed is that certain type is used for very specific things. For example, the type that you are reading now is displayed in a font which is very easy to read. It serves that purpose very well. However, there are also specific types which are designed purely to look good. This font would not work so well in a large body of text, but might look good as a header or a title, displayed in a large size. This is where Semiotics come in. For example, headings in the story of Alice and Wonderland could be typed in a fancy font such as “Edwardian Script ITC” to imply that the story is about a delicate girl, but the main bodies of text would probably be typed in “Times New Roman”.

Below is a very interesting TED Talk from Andrew Byrom called “If h was a chair” in which he finds typography from every day objects.

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