As part of our Creative Futures module, we have been given a Mini-Brief which instructs to create our own ident for a production company. This is something that is common place within industry, as previously discussed in other blog posts on the subject.
This exercise is to be carried out in three parts. The first part is to develop a name. I will be doing this by creating a list of words, numbering them and using a random number generation to make combinations of these words.
The second part of this will involve researching typefaces and experimenting with these to see what would work and what doesn’t work. This will be accompanied by a blog post on the research process.
The third part will involve sketching out ideas for the ident. These are purely to be in sketch and storyboard form only.